SALAZAR MAQUINADOS Y FIXTURAS
Es una empresa fabricante de maquinaria y fixturas mecánicas no automatizadas, que ofrece soluciones integrales a maquiladoras y líneas de producción.
SALAZAR MAQUINADOS Y FIXTURAS is a machinery and mechanical unautomated fixtures manufacturer, offering integral solutions to manufacturing facilities and production lines.
PROBLEMÁTICA
La empresa carecía de una imagen apropiada a la industria en donde se desarrolla. Manejaban una imagen inconsistente que no reflejaba la filosofía y atributos de la empresa. El logotipo anterior era muy complejo para su reproducción a escalas pequeñas y superficies del producto final entregado a los clientes, creando una carencia de identificación de su maquinaria que les limitaba su posicionamiento como expertos y la atracción de clientes mayores.
El objetivo de la empresa es el de consolidarse como una marca de confianza y profesional para poder trabajar con clientes de mayor escala y proyectos más ambiciosos.
Al descubrir las necesidades de la empresa, trabajamos en una identidad corporativa consolidada y consistente, que refleje los atributos de valor y profesionalismo de la empresa.
PROBLEM
The Company’s previous image had many inconsistencies, it was inappropriate to the industry where it develops and did not reflect the business’ philosophy and attributes. The logo design made its reproduction at a small-scale and on finished products very complex, therefore, creating a lack of brand presence on machinery and products that, limited the attraction of larger customers and the business’ positioning as experts in the field.
The company’s main objective is to consolidate itself as a trustworthy and professional brand to consequently, establish business relationships with larger scale customers for the pursuit of more ambitious projects.
The Company’s previous image had many inconsistencies, it was inappropriate to the industry where it develops and did not reflect the business’ philosophy and attributes. The logo design made its reproduction at a small-scale and on finished products very complex, therefore, creating a lack of brand presence on machinery and products that, limited the attraction of larger customers and the business’ positioning as experts in the field.
The company’s main objective is to consolidate itself as a trustworthy and professional brand to consequently, establish business relationships with larger scale customers for the pursuit of more ambitious projects.
Upon the discovery of the company’s needs, we worked on developing a consolidated and consistent corporate identity that reflects its value attributes and professionalism.
Bocetaje y exploración
Sketch and exploration
Construcción
Construction
Antes > Después
Before > After
